About us

11 years of B2B electronics excellence

TechUp is the reference wholesale distributor for electronics in Romania and Europe, with a network of 500+ active partners in 37+ countries.

Our story

Building partnerships, not just transactions

Founded in 2013, TechUp grew from a passion for technology and the belief that wholesale distribution can be more than a simple commercial transaction. Today we are the preferred distributor for hundreds of partners across Europe.

We combine a diversified physical stock with fast logistics and financial terms adapted to each partner — because we know every business is unique.

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11
Years on the market
37+
Countries served
500+
Active partners
24h
DHL Express delivery
Our values

What defines us

Long-term partnership

We build lasting relationships based on trust, transparency and results.

Immediate stock

We maintain extensive physical stock across all major product categories, available immediately.

Express logistics

DHL Express partnership for 24h delivery across Europe.

Financial flexibility

Custom payment terms, annual rebate programme and conditions adapted to each partner.

Dedicated support

Every partner has a dedicated Key Account Manager.

Top brands

Full portfolio Apple, Samsung, Xiaomi, Huawei, Sony, Nokia and many more.

Ready to become a TechUp partner?

Contact our team and receive a personalised offer within 24 hours.